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Lancaster Campus    
 
    
 
  Dec 16, 2017
 
2015-2016 USC Lancaster Bulletin [Archived Catalog]

MKTG 350 - Principles of Marketing

Credits: 3

Principles and concepts underlying marketing functions, including the conception, pricing, promotion, and distribution of products and services and the role of marketing in society.

Prerequisites: ECON 221/222, ACCT 225/226 for B.A. major sections; ECON 224, ACCT 222 for non-B.A. major sections Business Administration Minors: ACCT 222 and ECON 224