2015-2016 USC Lancaster Bulletin (Archived Copy) [Archived Catalog]
Advertising, B.A.J.M.C.
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Students graduating from the Advertising, B.A.J.M.C. program will be able to …
- Demonstrate the ability to conduct research, gather information, write clearly and correctly and present relevant news or persuasive information at a professional level. Curriculum: JOUR 304, JOUR 465, JOUR 531, JOUR 545
- Think critically, creatively and independently; evaluate their own work and the work of others for accuracy, fairness, clarity, style and correctness. Curriculum: JOUR 201 , JOUR 202 , JOUR 328, JOUR 368
- Understand the history of journalism and mass communications, the diversity of groups in a global society in relationship to communications and the role of journalism and mass communications in society. Curriculum: JOUR 328, JOUR 368, JOUR 566; JOUR 201 , JOUR 202 , JOUR 328, JOUR 368, JOUR 465”
- Understand the ethical concepts, legal implications, considerations and practices that guide the mass media professions. Curriculum: JOUR 201 , JOUR 202 , JOUR 303 , JOUR 328, JOUR 368, JOUR 566
- Demonstrate the ability to apply tools and technologies appropriate for the production, editing and presentation of visual, aural, textual or other media content. Curriculum: JOUR 202 , JOUR 304, JOUR 436; JOUR 531, JOUR 545, JOUR 566
- Apply basic numerical and statistical concepts and methods appropriate for the communications professions. Curriculum: JOUR 304, JOUR 465, JOUR 531, JOUR 545, JOUR 565
Degree Requirements (120 Hours)
See School of Journalism and Mass Communications for entrance requirements, progression requirements, and other regulations.
- General Education Requirements (72 hours)
- Carolina Core Requirements (40-56 hours)
- Additional SJMC General Education Requirements (9 hours)
- Minor (18 hours) or Cognate (12 hours)
- Electives (0-12 hours)
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Journalism Major (48 Hours)
General Education and Minor or Cognate Requirements for all Journalism Majors, B.A.J.M.C.
1. Carolina Core Plus General Education Requirements
CMW: Effective, Engaged, and Persuasive Communication: Written Component (6 hours)
ARP: Analytical Reasoning and Problem-Solving (6-7 hours)
SCI: Scientific Literacy (7 hours)
- Two approved Carolina Core courses from the natural sciences including one laboratory course
GFL: Global Citizenship and Multicultural Understanding: Foreign Language (0-9 hours)
- Demonstration of proficiency in one foreign language (except Latin or Ancient Greek) equivalent to the minimal passing grade on the exit examination in 122. Students can demonstrate this proficiency by successfully completing Phase II of the Proficiency Test or by successfully completing the 122 course, including the exit exam administrated as part of that course.
GHS: Global Citizenship and Multicultural Understanding: Historical Thinking (6 hours)
One non-US History course from:
One US History course from:
GSS: Global Citizenship and Multicultural Understanding: Social Sciences (6 hours)
- Any approved Carolina Core GSS courses
AIU: Aesthetic and Interpretive Understanding (6 hours)
- Any approved Carolina Core AIU course
One English course selected from:
CMS: Effective, Engaged, and Persuasive Communication: Spoken Component (3 hours)
INF: Information Literacy (0-3 hours)
- Any approved overlay or stand-alone Carolina Core INF course
VSR: Values, Ethics, and Social Responsibility (0-3 hours)
- Any approved overlay or stand-alone Carolina Core VSR course
Additional General Education Courses for the SJMC (9 hours)
Three hours of a 300-level or higher course
Three hours of a 300-level or higher course from HIST or POLI or three hours of Social or Behavioral Sciences at the 300 level or higher from:
- ANTH-Anthropology
- PSYC-Psychology
- SOCY-Sociology
- AFAM- African-American Studies
- COLA- College of Liberal Arts
- GEOG-Geography (except GEOG 201 , GEOG 202 , GEOG 545 , GEOG 546 )
- LASP-Latin American Studies
- POLI- Political Science
- SOST- Southern Studies
- WGST- Women and Gender Studies
Electives
The Carolina Core, additional SJMC General Eduation Requirements, Minor/Cognate and Electives outside of the SJMC must include at least 72 semester hours in academic subjects. Students with fewer than 72 hours in general education courses must take enough electives to fulfill the 72-hour minimum.
No elective courses of a remedial, developmental nature may apply as credit toward the 72-hour minimum.
Journalism and Mass Communications Core Courses (9 Hours)
Additional Required Courses for Advertising (39 Hours)
Two Directed Capstone Electives (6 Hours)
Additional SJMC electives (11 hours)
Minor or Cognate
Students must complete either a minor or a cognate from courses outside the SJMC.
Minor (18 hours)
A student in the School of Journalism and Mass Communications may choose to complete a minor consisting of 18 credit hours of prescribed courses. The minor is intended to develop a coherent basic preparation in a second area of study. Courses applied toward general education requirements cannot be counted toward the minor. No course may satisfy both major and minor requirements. All minor courses must be passed with a grade of C or better. A minor form must be completed and approved by the school after the student has completed 30 hours of course work.
Cognate (12 Hours)
A student in the School of Journalism and Mass Communications may choose to complete a cognate. A cognate requires a minimum of 12 hours of courses in other departments related to the student’s major and/or career goals. Cognate courses may be taken in one or more departments depending on the interest and requirements of the student, but must have approval of the student’s adviser. Journalism courses may not be used in the cognate. At least 6 of the 12 hours must be at the 300-level or higher. No 100 level courses may be used in the cognate.
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