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Lancaster Campus    
2019-2020 USC Lancaster Bulletin 
    
 
  May 18, 2024
 
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2019-2020 USC Lancaster Bulletin
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MKTG 351 - Consumer Behavior

Credits: 3

The consumer decision process, with emphasis on consumer decision making, satisfaction/dissatisfaction factors, perception, learning, group influences, and marketing strategy implications.

Prerequisites: MKTG 350



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